About

Monika has an exceptionally analytical, results-driven approach to marketing and is an excellent strategist.

Very open to new ideas and innovative approaches to campaigns, with a creative approach to planned advertising campaigns. Demanding of the agencies and companies she works with, but above all of herself.

She can build long term strategies for the business and help to improve way of investments.Monika is a passionate person with great marketing experience, both in brand building area,as well as in trade marketing or product development.(...) On top of that, Monika can motivate people for further development and is willing to share her knowledge and experience.

"Monika has a wide spectrum of observations because she cooperates with many industries.It helps her to make very accurate decisions. Monika is wonderful to work with. She has enormous knowledge of marketing as well as business strategy, which is supported by her experience and results. She is not only a reliable and forward thinking Director but also an inspiring team player.

"I’ve enjoyed Monika’s passion and strategic way of thinking in all common projects.Monika is experienced marketeer with outstanding knowledge and practical expertise. She is very motivated and fully devoted to her tasks, but not limited just to that.She’s a great challenger looking for new, better solutions as well as working hardly on entire team growth. Monika is also keen to help her team and colleagues in personal development.

"It is rare to work with someone so exceptionally responsible, demanding

and at the same time empathetic. Working with Monika, although often challenging, was a real pleasure

"„She aligns strategy with market conditions and drives decisions that build competitive advantage.Monika is one of the most dedicated professionals I’ve worked with, since she brings all her skills and abilities to the table as a manager. Her unique ability to work on multiple tasks and still be focused and deliver quality work, ability to deal with challenges and come up with new ways to achieve results are always an inspiration.I can easily say she is one of the best in her field, since she carries out the project’s scope in order to gain a competitive advantage in key areas, considers market conditions, and aligns organizational objectives with the plan and evaluates the situation to determine whether plans need to be revised or changed. (...)The other characteristics that made her such a great manager are her abilities to lead others and take control of projects while simultaneously maintaining quality standards, from inception of the project to its completion. (...) I’d definitely work with Monika again.

"She has an almost intuitive commercial acumen that allows her not only build and envision a marketing strategy, but also adopt the best real life execution tools.It was fantastic to work together with Monika, who is an exceptional Marketer. Her hands-on approach to brand building and strategy vision exemplifies her competence as an accomplished commercial executive. (...) She is always willing to help when needed and is a professional who personifies the qualities of a team worker and a great leader. Thank you Monika for making work with you a so insightful and fun experience!

"Monika has shown an exceptional ability to create innovative strategies tailored to business needs

and to turn challenges into measurable successes. Her professionalism, commitment and creativity make her an excellent partner in any project. I highly recommend working with Monika.

"Her ability to see the bigger picture and translate her knowledge into practical actions has often been key to the success of our collaborative projects. (...) Holistic Approach to Marketing - Monika has an exceptional ability to view challenges from a comprehensive perspective, considering both the granular details and the broader strategic context. Her analyses and recommendations consistently demonstrate a profound understanding of market dynamics and potential scenarios. (...) Whenever I need guidance in marketing, Monika is my go-to person. Her advice is not only accurate but also actionable, making it easy to apply immediately. (...) Monika naturally excels at organizing and motivating teams. Even in challenging situations, she remains professional and supportive, helping the group achieve shared goals efficiently.(...) Monika is not only inspiring but also sets a high standard, encouraging everyone around her to grow and improve.

"Monika is a volcano of both energy and creative ideas.

At the same time, she never loses sight of the bigger picture, approaches her work with commitment, looks for the best solutions and delivers phenomenal results. You can always count on her. In short: she is great to work with - I sincerely recommend her!

"Her multi-dimensional, non-routine view of the strategy-making process underlines her professionalism.

Her great, genuine, wholehearted commitment motivates effective collaboration. (...) I would gladly work with Monika again and, hand on heart, I can recommend her as a top-level professional.

"Monika combines strategic thinking with effective action, and her commitment and enthusiasm are contagious for the whole team.

(...) She not only finds innovative solutions, but also motivates others to act and think outside the box. I wholeheartedly recommend Monika to anyone looking for an inspiring and effective partner for ambitious projects!

"By combining knowledge, experience and a flexible approach, she effectively supports leaders and organisations through transformation and growth.

This is another collaboration with Monika - this time as partner and client. Once again, I believe Monika is an excellent choice for companies that want measurable results in strategy, change management and building authentic brands. (...)
Working with Monika, you can count on concrete solutions, engaging workshops and strategic support that helps companies and teams achieve ambitious goals.

I wholeheartedly recommend working with Monika to anyone looking not only for an expert, but also for a partner in building success.

"Monika knows her client perfectly, reads their needs flawlessly and adapts her language to the client while staying mindful of the audience.

Monika is not only a goldmine of knowledge and experience, but also a professional who is happy to share her knowledge and passes it on skilfully.
(...) I look forward to continuing our fruitful collaboration and I recommend Monika as a business partner.

"Thanks to her, many things fell into place for me.

Monika (…), in an exceptionally accessible, concrete and structured way, shared the most important information on how to build a personal brand step by step. No unnecessary theorising - instead, you could see how much expert knowledge and how much experience Monika has in this area.

Although the topic was not new to me, the way Monika led the meeting - clear, motivating and full of practical tips - really impressed me. (…)

If you are looking for someone who can talk about building a personal brand with lightness, precision and contagious energy, I highly recommend Monika!

"Monika has an exceptional talent for combining strategic thinking with effective action, which translates into the success of every undertaking she is part of.

(...) What sets her apart is her outstanding professionalism and responsibility in pursuing agreed goals. Monika has an exceptional talent for combining strategic thinking with effective action, which translates into the success of every undertaking she is part of. She is extremely supportive and able to bring people together around a common goal. (...)

I wholeheartedly recommend working with Monika - both as a coach and as a partner for ambitious projects.

"Monika did not give me ready-made solutions. Thanks to her questions, attentiveness and the process, I answered for myself what I want to do next and how I want to act - professionally and in life.

I had the pleasure of taking part in the Executive Business & Life Coaching cycle with Monika - and I must admit: before the first session I did not really believe in coaching. I thought that something based on someone telling me what to do and how would not work for me. And that is exactly why it worked - because it was not like that at all. (...)

The sessions with Monika were not only inspiring, but also excellently run from a workshop perspective. Monika paints pictures with words - the way she leads conversations makes thoughts take shape and goals become concrete.
What impressed me most was her authenticity and personal achievements - showing that consistent, well-thought-out action can lead to success while bringing real joy and satisfaction. It was undoubtedly one of the best development workshops I have ever taken part in.

"Monika prepared a comprehensive marketing and PR strategy for my company, including market analysis, customer segmentation, competitor benchmarking and a marketing action plan for the coming years.

Her work was not only professional, but also very inspiring - she showed us new directions for growth, which we have already started to implement.

Monika combines an analytical approach with creativity and great attentiveness to the client's needs. She knows how to listen, ask the right questions and propose solutions tailored to the specifics of the company. She is someone you can rely on - she always meets deadlines and delivers materials of the highest quality.

I can wholeheartedly recommend Monika to any organisation looking for a specialist in strategic marketing, communication and brand development.

"She completely redefined what a great workshop experience can be.I'm so grateful I got to learn from Monika Maria during the Competences of the Future workshop at Kozminski University! She completely redefined what a great workshop experience can be.Monika has this incredible talent for making complex topics not just understandable but truly exciting. She creates this amazing space where you feel both challenged and supported, pushing you to think deeper while making sure everyone's voice is heard. Her questions were always so insightful, they genuinely made me reconsider my perspectives in the best way possible.What really stands out is her passion. You can feel how much she cares about helping future leaders grow by offering a new way of thinking that sticks with you long after the session is over.I enthusiastically recommend Monika. If you're looking for a coach or trainer who is both brilliant and wonderfully engaging, she's the one. Learning from her was an absolute pleasure 😊

"Her expertise, clarity, and commitment to developing future leaders are evident in every session she leads.I had the opportunity to attend Professor Monika Masztafiak’s lectures on leadership at Kozminski University, and I found her perspective on leadership exceptionally insightful and engaging. Her approach combines strategic thinking with authentic engagement, challenging students to reflect on leadership not just as a set of skills but as a mindset grounded in self-awareness and responsibility.Monika’s lectures stood out because of the depth of content and the way she encouraged active participation, critical questioning, and practical reflection. Her ability to connect complex leadership concepts to real-world challenges made the material memorable and directly applicable. Her teaching consistently fostered meaningful discussion and deeper understanding, which for me made her leadership sessions among the most valuable experiences in the program.I highly recommend Monika as a lecturer and mentor.

Working with Monika is a process (…) it is a space to bring your strategy into order.I say this with full responsibility: I recommend this work even if you are someone who “has everything figured out,” manages teams, makes strategic decisions, and feels that coaching is no longer needed. That is exactly when coaching proves to be the most valuable.Working with Monika is a process in which additional discoveries, non-obvious insights, and moments of pause emerge — moments we don’t usually allow ourselves in everyday life. It is a space to bring your strategy into order — not only professionally, but also personally: your career direction, your way of leading, decisions about change, and the courage to reach for more. For me, above all, it was work on clarity — and clarity in business creates an advantage.Once again, I strongly recommend working with Monika — especially to those who are ambitious, self-aware, and ready to step up to the next level, even if today they feel they are already “high enough.”

"Monika (...) can have a real impact on change. She combines strategic thinking with the ability to reach what organisations most often overlook: the human element

(...) it was one of those experiences that stay with you for a long time.
Monika brings something many leaders lack today: openness, charisma, authenticity and the courage to talk about difficult things. In a very human, yet uncompromisingly concrete way, she shows the real problems that are often swept under the carpet because "everything works". The insightful questions and thoughts she shared lead to reflection that has a real impact on decisions and ways of thinking.

I believe Monika's experience can help many companies improve their strategy and take their organisation to a higher level, both in results and in leadership maturity.

"Monika is, above all, an experienced business advisor and strategic partner. She combines the perspectives of growth, strategy and the realities of working with management boards, turning concepts into concrete decisions and actions.

During her classes in the MBA programme at Kozminski University, she worked at the level of a leader's thinking system, not just tools. She asks sharp, demanding questions that put priorities in order, expose decision bottlenecks and show the real cost of not choosing. Her approach is based on experience, not theory.

I value her courage in calling things by their name and her ability to work with C-level executives on accountability, consequences and designing the organisation rather than controlling it. I wholeheartedly recommend Monika as a business advisor and partner in working on strategy and leadership development.

"You leave the room with a ready plan and huge motivation to put it into practice

Monika Maria Masztafiak's talk at After Hours 4 was a rare example of perfect synergy between expert MBA knowledge and outstanding public speaking skills. She has a remarkable ability to hold the audience's attention from the first to the last minute, translating complex business concepts into the language of concrete action. Her talk was not only a dose of inspiration, but above all a solid strategic framework for everyone in the creative sector. You leave the room with a ready plan and huge motivation to put it into practice. I strongly recommend working with Monika to anyone looking for a leader who can connect the world of ideas with hard business reality.