Monika Maria Masztafiak - Strategy. Leadership. Action.

Mask group - 2025-05-26T184253.925
Clarity before speed.
Strategy - that works
Leadership - that leads
Change - that delivers
When pressure, pace and the cost of wrong choices grow, you need a partner who sees the whole picture, not just a fragment.

I combine strategy, leadership and execution so that decisions translate into real action across the organisation.
Selected strategic collaborations
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See more on LinkedIn
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See more on LinkedIn
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See more on LinkedIn
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See more on LinkedIn
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See more on LinkedIn
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Strategy. Leadership. Action.

I work directly with leaders and teams on direction, key choices and turning strategy into action.

I step in when an organisation needs more clarity, a shared direction and decisions that truly organise the way it works - not another concept.

I work as an interim executive and strategic advisor, close to leaders, teams and the decisions that have real consequences for the business.

Not every organisation needs the same thing.

Let's start with a conversation
Let's start with a conversation
Depending on the stage, the challenge and the scale of change, I join organisations in different roles and formats of collaboration.

The goal stays the same: turning strategy into decisions and action that hold up in reality.
Strategy
Mentoring
Workshops
Talks
Publications
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Pause wisely to move faster
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Pause wisely to move faster
Let's talk
Pause wisely to move faster
Let's talk
Pause wisely to move faster
Let's talk
Pause wisely to move faster
Let's talk
Pause wisely to move faster
Let's talk
Strategy without decisions does not work.
Leadership without action does not scale.
Change without execution remains a declaration.

I work where the three meet.
Business strategy
Leadership & decisions
Marketing & growth
Marketing transformation
Go-to-market
Marketing-Sales Alignment
Change Management

How can I help you?

Strategy does not fail. The decisions around it do.
When direction starts to blur, priorities compete with each other and the organisation is busy but not delivering, what is needed is not another concept but clarity, choice and execution.

See what really works.

Selected work - these are more than just projects.

Behind every company there is a different story. A different context, different tasks, different decisions.
Each of these projects comes down to the same question:
does the strategy work - or does it just sound good?
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• corporations  
• family businesses
• scale-ups
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markets
Europe and Asia
strategic and
transformation projects

References

Experience and competences can be described. But what working together is really like is best told by those who have been part of it.
Group 1000002478 (1)

Monika has an exceptionally analytical, results-driven approach to marketing and is an excellent strategist.

Very open to new ideas and innovative approaches to campaigns, with a creative approach to planned advertising campaigns. Demanding of the agencies and companies she works with, but above all of herself.

Anna Pytkowska
CEO, BLOGmedia
Group 1000002478 (1)

She can build long term strategies for the business and help to improve way of investments.Monika is a passionate person with great marketing experience, both in brand building area,as well as in trade marketing or product development.(...) On top of that, Monika can motivate people for further development and is willing to share her knowledge and experience.

Monika Szymaszek
Head of Central & Western Europe, AB World Foods
Group 1000002478 (1)

"Monika has a wide spectrum of observations because she cooperates with many industries.It helps her to make very accurate decisions. Monika is wonderful to work with. She has enormous knowledge of marketing as well as business strategy, which is supported by her experience and results. She is not only a reliable and forward thinking Director but also an inspiring team player.

Jagoda Sawicka
Head of Products, Fargotex
Group 1000002478 (1)

"I’ve enjoyed Monika’s passion and strategic way of thinking in all common projects.Monika is experienced marketeer with outstanding knowledge and practical expertise. She is very motivated and fully devoted to her tasks, but not limited just to that.She’s a great challenger looking for new, better solutions as well as working hardly on entire team growth. Monika is also keen to help her team and colleagues in personal development.

Przemysław Rogala
Sales Manager Europe, AB World Foods
Group 1000002478 (1)

"„She aligns strategy with market conditions and drives decisions that build competitive advantage.Monika is one of the most dedicated professionals I’ve worked with, since she brings all her skills and abilities to the table as a manager. Her unique ability to work on multiple tasks and still be focused and deliver quality work, ability to deal with challenges and come up with new ways to achieve results are always an inspiration.I can easily say she is one of the best in her field, since she carries out the project’s scope in order to gain a competitive advantage in key areas, considers market conditions, and aligns organizational objectives with the plan and evaluates the situation to determine whether plans need to be revised or changed. (...)The other characteristics that made her such a great manager are her abilities to lead others and take control of projects while simultaneously maintaining quality standards, from inception of the project to its completion. (...) I’d definitely work with Monika again.

Mykola Artemenko
E2E Supply Chain Operations Manager
Group 1000002478 (1)

"„She aligns strategy with market conditions and drives decisions that build competitive advantage.Monika is one of the most dedicated professionals I’ve worked with, since she brings all her skills and abilities to the table as a manager. Her unique ability to work on multiple tasks and still be focused and deliver quality work, ability to deal with challenges and come up with new ways to achieve results are always an inspiration.I can easily say she is one of the best in her field, since she carries out the project’s scope in order to gain a competitive advantage in key areas, considers market conditions, and aligns organizational objectives with the plan and evaluates the situation to determine whether plans need to be revised or changed. (...)The other characteristics that made her such a great manager are her abilities to lead others and take control of projects while simultaneously maintaining quality standards, from inception of the project to its completion. (...) I’d definitely work with Monika again.

Mykola Artemenko
E2E Supply Chain Operations Manager
Group 1000002478 (1)

"She has an almost intuitive commercial acumen that allows her not only build and envision a marketing strategy, but also adopt the best real life execution tools.It was fantastic to work together with Monika, who is an exceptional Marketer. Her hands-on approach to brand building and strategy vision exemplifies her competence as an accomplished commercial executive. (...) She is always willing to help when needed and is a professional who personifies the qualities of a team worker and a great leader. Thank you Monika for making work with you a so insightful and fun experience!

Dimitris Giansakidis
National Sales Manager
Group 1000002478 (1)

"Monika has shown an exceptional ability to create innovative strategies tailored to business needs

and to turn challenges into measurable successes. Her professionalism, commitment and creativity make her an excellent partner in any project. I highly recommend working with Monika.

Magdalena Maria Urbańska
Founder & CEO at Pionierzy Przyszłości | MBA
Group 1000002478 (1)

"Her ability to see the bigger picture and translate her knowledge into practical actions has often been key to the success of our collaborative projects. (...) Holistic Approach to Marketing - Monika has an exceptional ability to view challenges from a comprehensive perspective, considering both the granular details and the broader strategic context. Her analyses and recommendations consistently demonstrate a profound understanding of market dynamics and potential scenarios. (...) Whenever I need guidance in marketing, Monika is my go-to person. Her advice is not only accurate but also actionable, making it easy to apply immediately. (...) Monika naturally excels at organizing and motivating teams. Even in challenging situations, she remains professional and supportive, helping the group achieve shared goals efficiently.(...) Monika is not only inspiring but also sets a high standard, encouraging everyone around her to grow and improve.

Jarosław Rząsa
Founder of Puzzle Club & Software Engineering Consultant
Group 1000002478 (1)

"Monika is a volcano of both energy and creative ideas.

At the same time, she never loses sight of the bigger picture, approaches her work with commitment, looks for the best solutions and delivers phenomenal results. You can always count on her. In short: she is great to work with - I sincerely recommend her!

Borysław Pasierbski
CEO & Co-Founder HOMtu
Group 1000002478 (1)

"Her multi-dimensional, non-routine view of the strategy-making process underlines her professionalism.

Her great, genuine, wholehearted commitment motivates effective collaboration. (...) I would gladly work with Monika again and, hand on heart, I can recommend her as a top-level professional.

Władysław Szewczuk
Managing Director
Group 1000002478 (1)

"Monika combines strategic thinking with effective action, and her commitment and enthusiasm are contagious for the whole team.

(...) She not only finds innovative solutions, but also motivates others to act and think outside the box. I wholeheartedly recommend Monika to anyone looking for an inspiring and effective partner for ambitious projects!

Jerzy Badura
MBA | Commercial Proxy | Technical Market Support Specialist at ANGA
Group 1000002478 (1)

"By combining knowledge, experience and a flexible approach, she effectively supports leaders and organisations through transformation and growth.

This is another collaboration with Monika - this time as partner and client. Once again, I believe Monika is an excellent choice for companies that want measurable results in strategy, change management and building authentic brands. (...)
Working with Monika, you can count on concrete solutions, engaging workshops and strategic support that helps companies and teams achieve ambitious goals.

I wholeheartedly recommend working with Monika to anyone looking not only for an expert, but also for a partner in building success.

Monika Szymaszek
General Director | JNT GROUP SA SP.K.
Group 1000002478 (1)

"It was one of those meetings that really stay with you.

(…) A huge dose of knowledge, concrete examples, a great pace and plenty of practical tips - all delivered in an accessible, dynamic way and with really good energy. Monika knows how to create an atmosphere in which you want to listen, ask questions and act.

The training not only broadened my perspective (...), but also motivated me to organise and implement concrete steps.

I recommend it wholeheartedly to anyone who wants to get a grip on their brand consciously, but without pretension - and instead with lightness, authenticity and professionalism!

Martyna Sawicka
GDC Poland Digital Workplace Lead | Coach
Group 1000002478 (1)

"Monika knows her client perfectly, reads their needs flawlessly and adapts her language to the client while staying mindful of the audience.

Monika is not only a goldmine of knowledge and experience, but also a professional who is happy to share her knowledge and passes it on skilfully.
(...) I look forward to continuing our fruitful collaboration and I recommend Monika as a business partner.

Agnieszka Batnikowska
Change Manager | Trainer
Group 1000002478 (1)

"Monika has an exceptional talent for combining strategic thinking with effective action, which translates into the success of every undertaking she is part of.

(...) What sets her apart is her outstanding professionalism and responsibility in pursuing agreed goals. Monika has an exceptional talent for combining strategic thinking with effective action, which translates into the success of every undertaking she is part of. She is extremely supportive and able to bring people together around a common goal. (...)

I wholeheartedly recommend working with Monika - both as a coach and as a partner for ambitious projects.

Andrzej Cisowski
Project Manager | MBA
Group 1000002478 (1)

"Monika prepared a comprehensive marketing and PR strategy for my company, including market analysis, customer segmentation, competitor benchmarking and a marketing action plan for the coming years.

Her work was not only professional, but also very inspiring - she showed us new directions for growth, which we have already started to implement.

Monika combines an analytical approach with creativity and great attentiveness to the client's needs. She knows how to listen, ask the right questions and propose solutions tailored to the specifics of the company. She is someone you can rely on - she always meets deadlines and delivers materials of the highest quality.

I can wholeheartedly recommend Monika to any organisation looking for a specialist in strategic marketing, communication and brand development.

Wojciech Kroczek
Owner, House Cafe & Lody Kroczek
Group 1000002478 (1)

"Monika was able to capture the unique features of each category brilliantly and translate them into a tailored marketing strategy that takes into account both market needs and consumer expectations.

I had the pleasure of working with Monika in recent weeks on building a marketing strategy, and I can say with full conviction that her contribution to the project was invaluable. Monika impresses with her creativity, broad perspective and ability to propose solutions that are both unconventional and practical.

I was particularly impressed by her proposals for brand building and creating consistent brands for a diverse range of products. Monika was able to capture the unique features of each category brilliantly and translate them into a tailored marketing strategy that takes into account both market needs and consumer expectations. As a result, we developed ideas that were not only inspiring, but also realistic to implement, with a real chance of delivering measurable results.

I wholeheartedly recommend Monika to anyone looking for a reliable, committed and competent person to work with. Her professionalism, passion for marketing and strategic perspective make her an extremely valuable partner in any project.

Monika Serafin
Service Delivery Manager | Xelto Digital
Group 1000002478 (1)

"Monika runs workshops in a way that goes far beyond standard sales training. She combines marketing and sales in an extremely natural and authentic way (...) through the lens of real needs.

Last week I had the pleasure of working with Monika during the "Craft of Influence" workshop. I can say boldly and with full conviction that Monika runs workshops in a way that goes far beyond standard sales training. She combines marketing and sales in an extremely natural and authentic way, showing how to look at the customer through the lens of their real needs. Her approach, based on person-to-person relationships, mindfulness and listening, means that participants do not learn "techniques", but discover how to build genuine understanding and influence.

Monika's sessions are highly engaging, full of conversations, individual work and reflection. The atmosphere she creates is creative, friendly and conducive to sharing experiences freely. I wholeheartedly recommend working with Monika to anyone looking for authentic workshops that make a real difference.

Monika Kowalczyk
Director of the Lubuskie Branch, ECO SA
Group 1000002478 (1)

"Working with Monika is a great investment for any woman leader who wants to shape her career consciously.

I wholeheartedly recommend Monika Maria Masztafiak as an outstanding expert in executive coaching. I had the pleasure of taking part in her Executive Growth & Career Coaching Program and I am deeply impressed by her professionalism and the effectiveness of her methods.

Monika has a unique ability to combine hard business knowledge (MBA) with remarkable intuition. Working with her allowed me to:
Gain a new perspective: Monika helps you organise your professional goals and look at them from a strategic level.
Strengthen my leadership skills: the programme gave me concrete tools that I am already using in my daily work.
Go through a deep process of self-reflection: thanks to the atmosphere of trust and Monika's insightful questions, I am finishing the programme with a big dose of self-confidence and a clear plan for further development.

Working with Monika is a great investment for any woman leader who wants to shape her career consciously. She is a top-class professional who knows how to inspire real action.

Monika Serafin
Service Delivery Manager
Group 1000002478 (1)

"Monika (...) can have a real impact on change. She combines strategic thinking with the ability to reach what organisations most often overlook: the human element

What I particularly appreciate is that Monika is not only inspiring, but can also have a real impact on change. She combines strategic thinking with the ability to reach what organisations most often overlook: the human element of the business puzzle, which many CEOs forget on their way to results and success. At the same time, she is positive, attentive and supportive, yet she can hold up a mirror, help you see things as they are and then help you move on.

I believe Monika's experience can help many companies improve their strategy and take their organisation to a higher level, both in results and in leadership maturity.

Monika Orlikowska
Product Portfolio Manager | MBA student, Kozminski University
Group 1000002478 (1)

"Monika is, above all, an experienced business advisor and strategic partner. She combines the perspectives of growth, strategy and the realities of working with management boards, turning concepts into concrete decisions and actions.

During her classes in the MBA programme at Kozminski University, she worked at the level of a leader's thinking system, not just tools. She asks sharp, demanding questions that put priorities in order, expose decision bottlenecks and show the real cost of not choosing. Her approach is based on experience, not theory.

I value her courage in calling things by their name and her ability to work with C-level executives on accountability, consequences and designing the organisation rather than controlling it. I wholeheartedly recommend Monika as a business advisor and partner in working on strategy and leadership development.

Damian Kotłowski
Head of MRP & WHS
Group 1000002478 (1)

"You leave the room with a ready plan and huge motivation to put it into practice

Monika Maria Masztafiak's talk at After Hours 4 was a rare example of perfect synergy between expert MBA knowledge and outstanding public speaking skills. She has a remarkable ability to hold the audience's attention from the first to the last minute, translating complex business concepts into the language of concrete action. Her talk was not only a dose of inspiration, but above all a solid strategic framework for everyone in the creative sector. You leave the room with a ready plan and huge motivation to put it into practice. I strongly recommend working with Monika to anyone looking for a leader who can connect the world of ideas with hard business reality.

Adrian Grundwald
Owner, Wall Street Warsaw
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SEE BEYOND. LET’S TALK.

Not every situation needs another strategy.
Sometimes it needs the right decision.

If you are at a point where you need to clarify your direction, regain focus or turn strategy into action, let's talk.

SEE BEYOND. LET’S TALK.

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